With school summer and charity fetes starting to get organised, all nail techs and beauty therapists out there need to take advantage of this great advertising opportunity!
Offering to hold a nail art stall at local fetes is a great way of generating further business for yourself…just remember to look professional and take lots of business cards to hand out to happy parents…plus gift vouchers (just in case)!
Look at the fete as a way to increase business rather than initial profit…they are children after all! Charge around £2 for a quick file, paint and nail art. Schools normally ask for 10%…offer a gift voucher for the raffle too! Or if it’s a charity event such as Red Nose Day or Children In Need, polish off your halo and do your good deed in raising lots of money for a fab cause!
Do you offer nail art parties? If so, let the children and parents know and watch bookings for birthday parties roll in!
Tips on holding a nail art stall:
There will be demand so have three girls at a time at the table. This will allow nails to dry in between coats of varnish and design.
•Use chunky glitter (we sell 5g bag for £1.49) rather than rhinestones – same sparkly effect but they’re flat and so the children shouldn’t pick them off! Use this in the centre of flowers for a touch of sparkle!
•Only take a few light coloured or shimmery nail varnishes – the school probably won’t appreciate brightly coloured nail varnish (it may be against their policy) and then you will only need one coat as it will take too long if you need two coats for the colour varnish.
•Remember their nails are very small so don’t display your designs on size 1 tips – opt for a smaller size tip or keep the design small on the design wheel (we sell design wheels here). Children will not understand that they can’t have a certain design because it won’t fit on their tiny nails!
•Display designs on a design wheel or tips stuck in an empty CD case, this way they won’t get damaged! Make a few up so that you don’t have a big crowd around your table trying to choose their design!
•Don’t offer too much choice as else the children will take ages to decide! Just offer a few paint colours for a small number of designs. (Our nail paints are only 65p a pot).
•Keep the designs simple – paw prints and flowers go down a storm and are really quick to complete!
•Display the same design in a few different colours so girls can see which one they prefer.
•Don’t apply nail art to all the nails – just two or four as their nails will be very small – thumbs and middle finger are the largest! It also reduces the time it takes to complete nail art on each child.
•Apply cuticle oil after – this will allow some slip so varnish is less likely to smudge once you have finished! It also adds an extra touch to the treatment, making girls feel special.
•Make up a sign stating your company name and that it is a nail art stall to pin up on the wall behind you!
Fo a step by step guide on creating dotty designs click here
Charity Nail Designs:
Hopefully these tips and ideas have inspired you to go and raise awareness of your nail business and also raise vital funds for great charities!